Shinenresin.com — Brand Site

Overview

A clean, image-first brand site for Shinenresin that celebrates handmade craftsmanship. The site integrates Instagram highlights, a featured products area, and direct links to Etsy listings to streamline discovery and purchase.

Problem

The brand needed a home base beyond Instagram to present products, tell the maker story, and channel traffic to Etsy without managing complex e‑commerce on-site.

Solution

We built a fast, mobile-first site with sections for ‘This Week’s Faves’, IG highlights, and customer ‘Love Notes’. Clear CTAs guide users to Etsy listings and DM/email for custom orders.

Outcome

Improved discovery and social proof increased engagement and off-site conversions, while keeping site maintenance minimal for a solo maker.