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Beauty & WellnessWeb DesignSocial Media
Tony Cuts Barbershop|Toronto, ON
TonyCuts.ca | Premium Barbershop
Full-service digital transformation for a Toronto barbershop: custom website, ongoing social media content, and PPC campaigns that turned walk-in traffic into a consistently booked operation.
Enabled for first time
Online bookings
Consistent monthly growth
Social media following
Ads + organic discovery
New client source
tonycuts.ca/
See It in Action
The Final Product
tonycuts.ca
Background
About the Client
Tony Cuts is a well-established barbershop with strong word-of-mouth and a clientele that values consistency and quality. The business was running entirely on walk-ins and returning regulars, sustainable but leaving revenue on the table from people who could not or would not walk in without knowing if there was a wait, or from new customers who wanted to book ahead.
The engagement covered three areas: a new website at tonycuts.ca, PPC campaign management to drive new client acquisition, and ongoing social media content to keep the brand top of mind between appointments.
Project Details
Client
Tony Cuts Barbershop
Industry
Beauty & Wellness
Location
Toronto, ON
Services
Web DesignSocial MediaPPC CampaignsLocal SEO
Started
December 2025
tonycuts.ca/
Screenshot: Tony Cuts Instagram profile with 4,820 followers showcasing social media growth
01 — The Problem
What Was Holding Them Back
For a busy barbershop, the operational cost of fielding phone calls, managing walk-in queues, and handling last-minute cancellations adds up. Beyond the operational friction, the shop had no reliable digital channel to attract new customers who were not already regulars or referred by friends. In a city like Toronto, where there are dozens of barbershops within a short distance, being discoverable online is the difference between being considered and being invisible.
Social media was being handled inconsistently, good content when time allowed, nothing for weeks otherwise. There was no paid advertising bringing in new customers, and the shop was relying entirely on organic discovery and repeat business.
Cost of Doing Nothing
Every week without a website, ads, or consistent social media meant new customers were walking into the barbershop next door instead. The competition was already online.
02 — The Solution
The Approach
The website was built to reflect the premium positioning of the shop: clean layout, quality photography, services and pricing clearly presented, with booking integration allowing clients to schedule without a phone call.
For PPC, we launched targeted Google Ads campaigns focused on high-intent local searches like 'barbershop near me', 'best barber Toronto', and neighbourhood-specific terms. Ad copy highlighted the shop's premium service and easy booking, with landing pages optimised for conversion.
Social media management brought consistency: a content calendar planned around the shop's natural content (cuts, client highlights, behind-the-scenes) with 4-5 posts per week on Instagram and Facebook. Engagement management was included: responding to comments, managing DMs, and building the community around the brand.
tonycuts.ca/
Screenshot: Tony Cuts Instagram feed with branded social media posts and promotional content
tonycuts.ca/
Screenshot: TonyCuts.ca services page showing professional haircut pricing and service descriptions
03 — The Result
The Impact
Online bookings became a meaningful portion of total appointments within the first two months, particularly for new clients who discovered the shop through ads or social media. PPC campaigns consistently delivered new client inquiries at a cost-per-acquisition well below the lifetime value of a regular barbershop customer. Social media following has been growing steadily with managed posting, and engagement continues to climb as content stays regular and on-brand.
Online booking eliminated phone-tag and reduced no-shows
PPC campaigns delivering new clients every week at profitable CPA
Social media growing consistently with on-brand content
Google Business Profile driving local discovery
The shop now runs with less admin overhead and more chairs filled
Full Deliverables
What We Delivered
Custom premium website at tonycuts.ca
Google Ads PPC campaigns for local client acquisition
Instagram and Facebook content management (4-5 posts/week)
Community management: comments and DMs
Booking system integration
Google Business Profile optimisation
Local SEO and citation building across Toronto directories
Mobile-first design with sub-2 second load time
Screenshots
Project Gallery
Technologies Used
Next.js
Tailwind CSS
Vercel
Google Ads
Meta Business Suite
Google Business Profile
Google Analytics
Project Team
Full-Stack Developer
PPC Specialist
Social Media Manager
UI Designer
Milestones
Discovery & PlanningDec 2025
Website Development & LaunchJan 2026
PPC Campaign Setup & LaunchJan 2026
Social Media OnboardingJan 2026
“Online booking changed the way we run the shop. The ads bring in new faces every week, and our Instagram actually looks like it belongs to a professional business now. Less time on the phone, more time cutting.”
Tony Cuts Team
TonyCuts.ca
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