Google Ads vs Meta Ads: Which should I start with?

Start with Google Search for immediate leads from people actively searching. Meta is better for awareness and retargeting visitors. We typically launch Search first, gather 30 days of data, then layer in Meta.

What's the minimum budget to see results in Toronto?

For Google Ads in the GTA, we recommend a minimum of $1,500–2,000/month. Below that, the algorithm lacks signal and cost-per-lead runs high. Meta can work with slightly less ($800–1,200/month).

How long before PPC starts working?

Google Search can drive leads from day one once approved. Weeks 1–4 are learning mode; weeks 4–8 is when the algorithm optimizes and cost-per-lead typically drops.

How do I know my ad budget isn't being wasted?

Every dollar is tracked to a click, a lead, or a sale, with a monthly report showing what you spent and what it produced. No black boxes.

We tried Google Ads before and it didn't work. Why would this be different?

Most failed campaigns share the same causes: broad match bleeding budget, mismatched ad copy, and no conversion tracking. We audit what went wrong and rebuild from scratch.

What does your management fee cover?

Strategy, campaign maintenance, weekly performance checks, creative updates, negative keyword management, bid optimization, and a monthly report with clear ROI data.

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Marketing Live within 1 week

Data-Driven Campaigns That Generate Real Revenue

PPC & Paid Advertising

Qualified traffic, lower cost per lead, and a paid channel that generates pipeline when it's managed well.

Most businesses either avoid paid ads or run campaigns that overspend on the wrong clicks. You need campaigns tied to qualified leads, not just impressions and clicks.

What to expect

Scoped before kickoffBuilt for service businessesMeasured against calls and bookingsSupport after launch

01: The Problem

Here's what we typically see

Toronto's paid ad market is hyper-competitive, and most small businesses compete against well-funded agencies running broad, untargeted campaigns that burn budget on unqualified clicks.

Why the timing matters

A large share of unmanaged ad spend can disappear into the wrong clicks

02: The Solution

Here's what we do about it

We build campaigns across Google Search, Meta, and retargeting around one goal: qualified leads at a cost that makes sense. That means the exact search terms your GTA buyers use, tight ad groups, and conversion tracking so the algorithm optimizes toward real leads, not cheap clicks.

03: The Result

Here's what changes

Clients running Google and Meta ads under our management usually see better lead quality than before, with reporting that shows what each lead cost and where it came from.

Every ad dollar tracked to a real lead or sale

Campaigns that get cheaper per lead over time

No wasted spend on irrelevant clicks

Clear monthly reports you actually understand

Deliverables

What you get

Timeline: Live within 1 week

Full campaign setup

Audience and keyword research

Ad creative

Conversion tracking

And monthly reports with ROI breakdowns.

Channel breakdown

Not all ad channels are equal

Here's how the four main channels we use stack up against each other, so you know what to expect before we start.

Google Search Ads

High intent: people searching for your service right now

Timeline

Leads from day one, optimized in 4–8 weeks

Cost

$$ (competitive in GTA)

Meta Ads (Facebook & Instagram)

Awareness & retargeting: reach people who don't know you yet

Timeline

2–4 weeks to find audience, 8–12 weeks for stable performance

Cost

$ (lower CPC than Google in most categories)

Retargeting

High conversion: people who already visited your site

Timeline

Immediate results once pixel is live

Cost

$$ (higher conversion, smaller audience)

LinkedIn Ads

B2B: decision-makers at targeted companies

Timeline

Slow to build traction, high deal value when it works

Cost

$$$ (premium CPM/CPC)

Not sure which channels are right for your business? and we'll recommend the right mix based on your goals and budget.

Realistic budget guidance for Toronto PPC

Budget Guidance for Toronto PPC: - Starting budget: $1,500–2,000/month ad spend minimum - Small campaigns: $1,500–3,000/month - Mid-market: $3,000–10,000/month - Start with Google Search only, then expand to Meta once you have data

Ready to close the gap?

Book an audit. We'll show you where the gap is showing up and give you a practical plan to fix it.

We'll set expectations for timing before the work starts.

No contracts No commitment You keep the roadmap we build

Common questions

Frequently asked questions

Proof it works

See our work

Browse the projects we've delivered for service businesses across the GTA: websites, AI agents, social media, and more.

View all projects

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Custom AI & Enterprise Solutions

PPC & Paid Advertising

Qualified traffic, lower cost per lead, and a paid channel that generates pipeline when it's managed well.

Most businesses either avoid paid ads or run campaigns that overspend on the wrong clicks. You need campaigns tied to qualified leads, not just impressions and clicks.

What to expect

Scoped before kickoffBuilt for service businessesMeasured against calls and bookingsSupport after launch