Google Ads vs Meta Ads: Which should I start with?

Start with Google Search Ads if you want immediate leads from people actively searching for your service. Meta Ads are better for building awareness and retargeting people who've already visited your site. We typically recommend launching Google Search first, accumulating 30 days of data, then layering in Meta for top-of-funnel and retargeting once you know who your best customers are.

What's the minimum budget to see results in Toronto?

For Google Ads in the GTA, we recommend a minimum of $1,500–2,000/month in ad spend to generate enough data for meaningful optimization. Below that threshold, the algorithm doesn't have enough signal to optimize effectively and cost-per-lead tends to be prohibitively high. Meta Ads can work with slightly less ($800–1,200/month) but need 4–6 weeks to find their audience.

How long before PPC starts working?

Google Search campaigns can drive leads from day one once approved (usually 1–3 business days). In the first 2–4 weeks we're in learning mode, gathering data and making structural adjustments. Weeks 4–8 is when the algorithm starts optimizing effectively and cost-per-lead typically drops. Meta Ads usually take 2–4 weeks for the algorithm to find your ideal audience before performance stabilizes.

How do I know my ad budget isn't being wasted?

Every dollar is tracked to a click, a lead, or a sale. You get a clear monthly report showing exactly what you spent and what it produced. No black boxes. If something isn't working, we pause it and redirect budget to what is.

We tried Google Ads before and it didn't work. Why would this be different?

Most failed Google Ads campaigns share the same root causes: broad match keywords bleeding budget on irrelevant searches, ad copy that doesn't match the landing page, no conversion tracking (so you're optimizing for clicks instead of leads), and no negative keyword management. We audit exactly what went wrong, rebuild from scratch, and track every conversion from day one. The platform works. Bad account structure is the issue most of the time.

What does your management fee cover?

Our monthly management covers strategy, campaign maintenance, weekly performance checks, ad creative updates, negative keyword management, audience expansion testing, bid optimization, landing page recommendations, and a monthly performance report with clear ROI data. We're accountable to results, not just activity.

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Marketing Live within 1 week

Data-Driven Campaigns That Generate Real Revenue

PPC & Paid Advertising

Qualified traffic, lower cost per lead, and a paid channel that can generate pipeline when it is managed well.

Most businesses either avoid paid ads or run campaigns that spend too much on the wrong clicks. You need campaigns that are tied to qualified leads, not just impressions and clicks.

What to expect

Scoped before kickoffBuilt for service businessesMeasured against calls and bookingsSupport after launch

01 - The Problem

Sound Familiar?

Toronto's paid ad landscape is hyper-competitive. Common service keywords are expensive, and most small businesses are competing against well-funded agencies running broad, untargeted campaigns that burn through budgets on unqualified clicks. Without precise keyword matching, audience segmentation, and conversion tracking, you're essentially lighting money on fire while your competitors with tighter campaigns capture the same leads.

Cost of Doing Nothing

A large share of unmanaged ad spend can disappear into the wrong clicks

02 - The Solution

Here's What We Do About It

We build paid campaigns across Google Search, Meta (Facebook and Instagram), and retargeting with one goal: qualified leads at a cost that makes business sense. That means researching the exact search terms your buyers use in the GTA, building tight ad groups with high-relevance copy, creating landing pages that convert, and setting up pixel and conversion tracking so the algorithm optimizes toward actual leads, not just cheap clicks. Every campaign is monitored weekly and adjusted based on real performance data.

03 - The Result

Here's What Changes

Clients running Google and Meta ads under our management usually see better lead quality than they had before. We focus on leads that can turn into business, not vanity metrics, and the reporting is set up so you can see what each lead cost and where it came from.

Every ad dollar tracked to a real lead or sale

Campaigns that get cheaper per lead over time

No wasted spend on irrelevant clicks

Clear monthly reports you actually understand

Deliverables

What You Get

Timeline: Live within 1 week

Full campaign setup

Audience and keyword research

Ad creative

Conversion tracking

Landing page recommendations

And monthly performance reports with clear ROI breakdowns.

Channel Breakdown

Not All Ad Channels Are Equal

Here's how the four main channels we use stack up against each other — so you know what to expect before we start.

Google Search Ads

High intent — people searching for your service right now

Timeline

Leads from day one, optimized in 4–8 weeks

Cost

$$ (competitive in GTA)

Meta Ads (Facebook & Instagram)

Awareness & retargeting — reach people who don't know you yet

Timeline

2–4 weeks to find audience, 8–12 weeks for stable performance

Cost

$ (lower CPC than Google in most categories)

Retargeting

High conversion — people who already visited your site

Timeline

Immediate results once pixel is live

Cost

$$ (higher conversion, smaller audience)

LinkedIn Ads

B2B — decision-makers at targeted companies

Timeline

Slow to build traction, high deal value when it works

Cost

$$$ (premium CPM/CPC)

Not sure which channels are right for your business? and we'll recommend the right mix based on your goals and budget.

Realistic Budget Guidance for Toronto PPC

Budget Guidance for Toronto PPC: - Starting budget: $1,500–2,000/month ad spend minimum - Small campaigns: $1,500–3,000/month - Mid-market: $3,000–10,000/month - We recommend starting with Google Search only, then expanding to Meta once you have data

Ready to Close the Gap?

Book a free audit. We'll show you where the gap is showing up and give you a practical plan to fix it.

We'll set expectations for timing before the work starts.

No contracts No commitment You keep the roadmap we build

Common Questions

Frequently Asked Questions

Proof It Works

Featured Work

Sam's Driving School | New Website & Enrollment Flow

We reworked the homepage, course selection, and enrollment journey so students can understand the offer fast and register with far less friction.

View case study

Milton Family Dental | Complete Digital Overhaul

A complete digital transformation for a Milton dental practice: a brand-new fast-loading website with online booking, an AI-powered conversation assistant that handles appointment requests 24/7, and a reputation management system that automates Google review requests to keep the patient pipeline full.

View case study

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Custom AI & Enterprise Solutions

PPC & Paid Advertising

Qualified traffic, lower cost per lead, and a paid channel that can generate pipeline when it is managed well.

Most businesses either avoid paid ads or run campaigns that spend too much on the wrong clicks. You need campaigns that are tied to qualified leads, not just impressions and clicks.

What to expect

Scoped before kickoffBuilt for service businessesMeasured against calls and bookingsSupport after launch