E-commerce
Amazon brand storefront
An Amazon-native brand building a storefront it owns, so the customer relationship stops living entirely inside the marketplace.
The situation.
The marketplace owns the reviews, the customer list, and most of the margin. The brand was renting its own audience.
What was built.
The deliverables, in plain names, and how the work went.
What we delivered
- Shopify store build
- Brand migration off-marketplace
Where we started
Selling well on Amazon and holding none of the assets that make a brand worth something on its own. Reviews, buyer contact details, and repeat-purchase behaviour all sat with the marketplace, which meant no email list, no retargeting pool, and no way to launch to an existing audience.
What we are building
A direct storefront that carries the brand properly, with the product catalogue, positioning, and buying journey rebuilt for a customer arriving from search or social rather than from a marketplace listing page. Amazon keeps doing what it is good at; the owned channel is what gets built alongside it.
The outcome
Building an owned storefront so the brand stops renting its audience from the marketplace
Bring us the part that is not working.
A free 15-minute conversation about your website, marketing and enquiry process, with practical next steps. Tell us which part of your own business needs the same attention, and we will look at it with you.