Why does the Conversions API matter so much?

Because the browser pixel alone misses conversions to iOS privacy features and ad blockers. The Conversions API sends the same event server-to-server with a shared event ID so Meta counts it once. Without it, the algorithm is optimising on incomplete data and your reported cost per lead is worse than reality.

Do you make the ad creative?

Yes. Static, carousel, and short video. We build variants deliberately so a test tells you something, rather than producing one execution and hoping. Creative is usually the biggest lever on Meta performance.

Instant Forms or send traffic to a landing page?

Instant Forms convert at a higher rate but produce lower-intent leads and give you no website data. Landing pages qualify harder and build the pixel data and retargeting pools you need later. Many businesses should run both and compare cost per booked call, not cost per lead.

What budget do we need to start?

Enough for the campaign to exit the learning phase, which depends on your conversion event and market. We will tell you if the budget you have is too thin to produce usable data, because spending below that just buys noise.

Can you fix an account someone else set up?

Usually. We audit the pixel, event setup, and campaign structure first. Broken or duplicated event tracking is the most common thing we find, and it is also the thing that makes everything else look like it is not working.

Who owns the ad account and the pixel?

You do. We work inside your Business Manager. If we stop working together, the account, the pixel, and all the audience data stay with you.

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Marketing 1–2 weeks to launch, ongoing management

Facebook & Instagram Ads That Are Actually Measured

Meta Ads

Campaigns that reach the right GTA audience with creative worth stopping for, measured accurately enough that scaling is a decision rather than a gamble.

Meta puts you in front of people who were not looking for you. That only works if the creative earns attention and the tracking survives the trip back.

What to expect

Scoped before kickoffBuilt for service businessesMeasured against calls and bookingsSupport after launch

01: The Problem

Sound familiar?

Two things sink most Meta campaigns. The creative looks like an ad, so it gets scrolled past, and the measurement is browser-pixel only, so iOS privacy changes and ad blockers quietly eat a large share of the conversions. The account then optimises toward a signal it can barely see, and the business concludes Meta does not work for them.

Cost of doing nothing

Browser-only pixel tracking hides a meaningful share of your conversions

02: The Solution

Here's what we do about it

We fix measurement before we spend, which means server-side Conversions API running alongside the browser pixel with shared event IDs so Meta deduplicates rather than double-counts. Then creative built as a test, not a single execution, so we learn which hook actually works instead of arguing about it. Landing pages are stripped of everything except the conversion.

03: The Result

Here's what changes

Accurate attribution, creative that improves because it is being measured, and a clear read on which audiences are worth more budget.

Server-side tracking that survives iOS and ad blockers

Creative tested properly instead of guessed at

Retargeting that reaches people who nearly converted

Attribution tied to booked work, not form fills

Deliverables

What you get

Timeline: 1–2 weeks to launch, ongoing management

Campaign and ad set structure

Audience strategy

Ad creative and copy variants for testing

Pixel and Conversions API implementation with event deduplication

Retargeting audiences

And reporting tied to booked work.

Ready to close the gap?

Book an audit. We'll show you where the gap is showing up and give you a practical plan to fix it.

We'll set expectations for timing before the work starts.

No contracts No commitment You keep the roadmap we build

Common questions

Frequently asked questions

Proof it works

See our work

Browse the projects we've delivered for service businesses across the GTA: websites, AI agents, social media, and more.

View all projects

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Campaigns that reach the right GTA audience with creative worth stopping for, measured accurately enough that scaling is a decision rather than a gamble.

Meta puts you in front of people who were not looking for you. That only works if the creative earns attention and the tracking survives the trip back.

What to expect

Scoped before kickoffBuilt for service businessesMeasured against calls and bookingsSupport after launch