Barbershop · Milton
Karizma Barbershop
An established Milton barbershop that wanted paid search to bring in bookings, with tracking good enough to tell which clicks became appointments.
The situation.
In Milton, whoever shows up in the map pack gets the walk-in. Everyone else waits. Paid search was the fastest route to visibility, but without conversion tracking there was no way to tell spend from waste.
What was built.
The deliverables, in plain names, and how the work went.
What we delivered
- Google Ads account build
- Conversion tracking & GTM
- Google Business Profile
- Local SEO
Where we started
An established shop with a strong local reputation and almost no paid visibility. The brief was to reach people searching for a barber in Milton right now, and to build the measurement first so budget decisions could be made on evidence rather than impressions.
What we built
A Google Ads account structured around local intent, with tight ad groups and negative keywords to keep spend on searches that can convert. Google Tag Manager and conversion tracking went in before launch, so booking actions are attributed rather than guessed at. The Google Business Profile was tightened alongside it, since paid and map-pack visibility reinforce each other in a market this dense.
How it runs
Campaigns are reviewed against booked appointments, not clicks. Search terms are pruned on a regular cadence, and the account structure leaves room to add locations without rebuilding it.
The outcome
A Google Ads build with conversion tracking in before launch, so every booking from paid search is attributed rather than guessed at
The services involved.
The part of the stack this project used.
- Google Ads and paid media management in TorontoGoogle and Meta campaigns managed for service businesses in Milton, Mississauga, Oakville, Burlington and across the GTA.Explore this service
- Local SEO and AI search optimisation in the Toronto GTALocal search and AI search visibility for service businesses in Milton, Mississauga, Oakville, Burlington and across the GTA.Explore this service
Bring us the part that is not working.
A free 15-minute conversation about your website, marketing and enquiry process, with practical next steps. Tell us which part of your own business needs the same attention, and we will look at it with you.