E-commerce · 2026
ChicPlates
A direct-to-consumer accessories brand built from scratch: positioning, identity, and a Shopify catalogue of roughly fifty products.
What we built
- Brand identity & positioning
- Shopify store build
- Product catalogue & merchandising
- Campaign creative
An accessories category sold almost entirely as undifferentiated marketplace listings, with no brand a customer could recognise or return to.
Positioning
The category is dominated by generic marketplace listings competing on price. The brand was built around a specific customer and a clear point of view instead, so the product reads as a considered choice rather than the cheapest available option.
The build
A Shopify storefront with a catalogue of roughly fifty products, collection and bundle structure, and campaign creative for launch. Merchandising is organised around drops rather than a flat always-on catalogue, which gives the brand a reason to speak to its list on a schedule.
Related services
Shopify & E-Commerce
A store that looks good but does not sell is an expensive catalogue. We build stores around the way people actually buy from you.
Brand & Launch Studio
Everything a new company needs to exist publicly, delivered as one launch, not managed across four different vendors.
Meta Ads
Meta puts you in front of people who were not looking for you. That only works if the creative earns attention and the tracking survives the trip back.
Let's build something like this for you.
Tell us what you're working on. We'll scope it, price it, and tell you what's realistic before anything starts.
Book a strategy call