Dental practice · Milton · 2026
Milton Family Dental
A full rebuild for an established Milton practice: new website, automated Google review engine, and a CRM that tracks every enquiry to a booked appointment.
The result
An automated review request after every visit took a near-empty Google profile to a 4.30 rating across 46 reviews
What we built
- Website rebuild
- Google review engine
- CRM & pipeline
- Patient acquisition tracking
A dated site and barely any reviews next to the practices down the road. Happy customers said so in the chair and nowhere else, so the practice's reputation online looked nothing like its reputation in the room.
Where we started
A well-run practice with a website that did not reflect it. Services were hard to find, the booking path was unclear on a phone, and the Google profile sat nearly empty while competitors down the road collected reviews every month. In dentistry the profile is the shopfront: patients compare three practices on their phone before any of them get a call.
The rebuild
We rebuilt the site around what a prospective patient checks first: services, the team, location, insurance, and how quickly they can be seen. Appointment requests were pulled forward so they sit on every page rather than behind a contact form at the end.
The review engine
The bigger lever was reputation. We built an automated review request that goes out after every completed visit, so asking is no longer a thing anyone has to remember on a busy day. Reviews land continuously, and the profile keeps compounding instead of going stale between bursts of manual effort.
Tracking the patient path
Enquiries flow into a CRM with a real pipeline behind them, so the practice can see where a new patient came from and where anyone dropped off. Acquisition stops being a guess and becomes something with a number attached.
Related services
Websites & Landing Pages
A website that looks good but doesn't get visitors to call, book, or fill out a form is costing you business.
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We install the local search system your business runs on, then run the growth around it. That means the Google side and the newer AI search side, where answer engines read and cite your pages.
CRM consulting, implementation and automation in Toronto
A CRM earns its place when it changes what happens after a lead arrives. We design the pipeline, move your data across, and wire the follow-up so the next step does not depend on memory. Serving Toronto, the GTA and Ontario.
Let's build something like this for you.
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